I know you have been researching about Content marketing, trying to understand how it differs from digital strategies. I also know that you’ve likely tried shooting your own video, but hasn’t seen much performance. You’ve been looking for downloadables but they haven’t really helped you put anything into action.
The first thing you need to understand is that your customers are really not interested in your product, they are only interested in solving a problem.
Back in the day, a brand can simply scream out their product edge and offers, and people would resonate. That’s known as traditional, or outbound marketing. Now, however, people look for true value in the things they consume. Their attention span is tiny, and unless what they see genuinely arouses curiosity, they do not care.
There is a lot of art in creating content that attracts our contemporary audience, but for this first episode, I want to focus on why this is the time to get yourself a strong content marketing foundation.